Facebook Dynamic Ads + Pixel & Conversions API Module

This module bridges the gap between a store's product catalogue and Facebook's advertising ecosystem, covering both dynamic product ads and event tracking in one integration. It automates the product feed Facebook needs while ensuring purchase and browsing events are tracked reliably.

More Accurate Tracking, Better Ad Results

By combining traditional Pixel tracking with the server-side Conversions API, the module keeps reporting accurate even when browser-based tracking is blocked by ad blockers or privacy settings. This dual approach helps campaigns retain better optimisation data for retargeting and lookalike audiences.

Key Features

• Automatic dynamic product feed for Facebook catalogue ads
• Client-side Pixel event tracking
• Server-side Conversions API integration for reliability
• Event matching to reduce data loss from ad blockers
• Support for standard and custom conversion events
• Straightforward setup from the store back office

For merchants running Facebook and Instagram advertising, this module closes tracking gaps and keeps dynamic ad campaigns fed with accurate, up-to-date product data.