Google Tag Manager Enhanced Ecommerce v5.7.0 (UA) module – PRO Prestashop

This Google Tag Manager Enhanced Ecommerce module gives PrestaShop merchants accurate, detailed tracking of the entire shopping journey, from initial product impressions all the way through to completed purchases and any refunds that follow weeks later.

Stop Guessing Where Customers Drop Off

By pushing structured Enhanced Ecommerce events through the data layer automatically, store owners get reliable funnel reports inside their analytics platform without manually configuring dataLayer tags for every single store page and template one by one.

Key Features

• Automatic data layer events for product views, carts and purchases
• Full checkout funnel tracking across all steps
• Support for promotions, impressions and refund tracking
• Compatible with Google Tag Manager and connected analytics tools
• No manual dataLayer coding required in templates
• Configurable per store and per language setup

For store owners who rely on data to make real marketing decisions, this module closes the gap between actual shopper behavior and what analytics reports actually show. Campaign spend becomes far easier to justify with accurate funnel numbers, available now on ThemesPluginHub. Clear documentation makes the initial setup straightforward even for less technical users. The codebase stays easy to maintain, which matters as a project grows larger. Configuration options are grouped sensibly, so finding the right setting rarely takes long.